Job Description:
Have you ever dreamt of creating Korean cosmetics products that can be found in retail stores worldwide? Do you aspire to develop K-beauty products that not only satisfy Korean customers but also resonate with international customers, such as in Japan, America, and Europe?
Imagine yourself as an Associate Brand Manager at Memebox, where your passion for global beauty trends will enable you to create the most sought-after K-beauty products that captivate global customers.
The Brand Manager at Memebox is responsible for developing new products that bring the latest K-beauty trends to global consumers, leveraging data collected through various channels such as product reviews, sales data, and sales channel operators. Additionally, they devise unique selling points that set our products apart from competitors and deliver the most appealing K-beauty experience to our customers.
This role primarily focuses on the development of our brands KAJA and I’M MEME, which primarily drive sales in the US and Japan markets. You will report to the team leaders of each brand and collaborate with related departments in Korea, the US, Taiwan, and China to oversee the development and sales of each product.
Responsibilities:
In this role, you will plan and develop new hero products, and strive to become the leading K-beauty brand in global market sales.
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Market Research - Utilize extensive data collection and analysis to objectively uncover market trends and consumer needs. (Includes competitor analysis, customer feedback, insights from branches and sales channels, as well as real sales structures by brand and product.)
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Product Planning - Strategically devise new products capable of dominating each market segment based on gathered data. Additionally, craft compelling Unique Selling Propositions (USPs) to maximize product appeal, and refine product descriptions.
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Product Operations and Development - Collaborate with top-tier domestic OEM companies such as Korean Kolmar and Cosmax to manage production schedules for existing products, while also spearheading the development of new ones.
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4. Product Lifecycle (PLC) Management - Continuously iterate on products based on data feedback, implementing upgrades and taking targeted actions to foster sales growth. Make informed decisions regarding product operation and discontinuation based on these insights.
Apply now if you:
Aspire for rapid growth as Brand Managers (BM)
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Individuals who aspire for rapid growth in the cosmetics product planning field, experiencing the A to Z of the role cycle swiftly and efficiently. In six months, you will grow to manage existing products independently, and within a year, you will be given the opportunity to propose new product plans directly. This growth pace is difficult to experience in large corporations where assigned tasks are clear based on position and tenure.
Hope your products will trigger worldwide virality
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We export K-beauty products that are unprecedented to the global market. If you possess overseas experience (preferably the United States or Japan), English proficiency, and/or understanding of global customers, this position is a great match for you. This is a rare opportunity to localize and operate successful products and business models of the headquarters in foreign-owned companies or companies targeting only the domestic market.
Seek career transition to Brand Management
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If you have an understanding of customers and products from a different discipline, transitions are welcomed at any time. We aim for individuals to grow into talents with insights into the entire cosmetics industry through various problem-solving processes transcending job roles, all working towards the common goal of the product's success.
Aim for career growth based on self-initiated learning experiences
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If additional learning is required for tasks such as cosmetics industry, job skills, or language proficiency, the company supports anything necessary for the performance.